Selling Sunset

Case Study

Cinema 4D, Redshift, After Effects
Netflix’s Selling Sunset showcases the luxurious lifestyle of a Sunset Boulevard real estate firm as they sell the highlife to their affluent clientele.

To build out a case study around the custom typeface and branding that Midnight Sherpa designed for the show, I worked with CD Miguel Lee and AD Mier Lee to create motion renderings that contextualized the letterforms in golden-hour light, displayed in concept living spaces that feel just as luxe as the show itself.



CD: Miguel Lee
AD: Mier Lee
Designers: Portia Barrientos, Justin Leung

Special Thanks to Miguel Lee, Mier Lee, and the team at Midnight Sherpa

© Portia Barrientos 2020
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