Selling Sunset
Case Study
Cinema 4D, Redshift, After Effects
Netflix’s Selling Sunset showcases the luxurious lifestyle of a Sunset Boulevard real estate firm as they sell the highlife to their affluent clientele.
To build out a case study around the custom typeface and branding that Midnight Sherpa designed for the show, I worked with CD Miguel Lee and AD Mier Lee to create motion renderings that contextualized the letterforms in golden-hour light, displayed in concept living spaces that feel just as luxe as the show itself.
To build out a case study around the custom typeface and branding that Midnight Sherpa designed for the show, I worked with CD Miguel Lee and AD Mier Lee to create motion renderings that contextualized the letterforms in golden-hour light, displayed in concept living spaces that feel just as luxe as the show itself.
Role
DesignCD: Miguel Lee
AD: Mier Lee
Designers: Portia Barrientos, Justin Leung
![](https://freight.cargo.site/t/original/i/346fc3ca499d9d4111befbd6e42b880411f526ccf085303740d312b0be332201/MidnightSherpa_SellingSunset_001_TypeStudy_00000.jpg)
![](https://freight.cargo.site/t/original/i/2e48a4432dd6eb8497d2873dbde9e16f6481d217b457627798771c60b886b1db/MidnightSherpa_SellingSunset_002_TypeStudy_00000.jpg)
![](https://freight.cargo.site/t/original/i/8a97f3e0ec68bef3e99ff1cac3145a0a4ca87f491ae2756df6f8cbafa6aee94e/SS_TYPE_STUDY_K_002_0021.jpg)
![](https://freight.cargo.site/t/original/i/a2dd043cf77b7a0306cda625cc597fdf87be423f5a3dc0ca9d6b30f6ea7e0df1/MidnightSherpa_SellingSunset_004_TypeStudy_00000.jpg)
![](https://freight.cargo.site/t/original/i/7fddfa27b282e5b4cf388fbdadd4a50f4569ae0c241d36ff2acfa94885ce420a/MidnightSherpa_SellingSunset_005_TypeStudy_00000.jpg)
![](https://freight.cargo.site/t/original/i/deee79f0a9fcdd8d5ef664a9a1491197572a408d95c218161bb1283de87f1844/SS_TYPE_STUDY_J_004_0002.png)
![](https://freight.cargo.site/t/original/i/c0611880ddbe812400ba58ac34b7978e72c22647ca449a77e720ad819b057094/SS_TYPE_STUDY_I_001_0001.jpg)
![](https://freight.cargo.site/t/original/i/3a6c126e2d1d77150df81b45a410a06593e37aec43c31adf2e5ba62c102d1267/MidnightSherpa_SellingSunset_006_TypeStudy_00000.jpg)
Special Thanks to Miguel Lee, Mier Lee, and the team at Midnight Sherpa